vian roos | about
About | Vian Roos is a visual storyteller using photography and design, telling the storeys of everyday South Africa.
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VIAN ROOS. My objective as a creative is to use my years of experience as a print-oriented designer, who always focuses on the emotional impact material will have on a person, and to evolve this into a new approach of user-experience design and explore the possibilities in this field. 


I am currently the art director at Farmer’s Weekly magazine where I oversee the design team and its weekly schedule, the brand as well as the general ‘look and feel’ of the magazine. Meeting deadlines, a keen eye for detail, and upholding a high standard of work is very important to me and I take calculated risks when doing so.


User Experience Design Certificate


University of Cape Town, GetSmarer Online


BA Honours in Graphic Design

2014 – 2015

IIE The Design School Southern Africa, Pretoria


BA Graphic Design

2009 – 2011

IIE The Design School Southern Africa, Pretoria



2004 – 2008

Bethlehem Voortrekker Hoërskool, Bethlehem



2019 Nominated for Blinkers award: Best Vrynge visual arts, neXus A Transnational Exposition. Vrystaat Art Festival

2018 Named one of Mail & Guardian’s 200 Young South Africans in Media

2016 Student Achievement Award for BA Hounours in Graphic Design. The Design School Southern Africa

2015 Special Mention for Best Layout. Caxton Magazines Excellence Awards

2014 Designer of the Year. Caxton Magazines Excellence Awards

2011 Finalist in Student Category: Package Design. 33rd Loerie Awards



2019 neXus A Transnational Exposition at Vrynge, Vrystaat Arts Festival (Curator)

2018 Connected at Colour My World, Brighton Pride, United Kingdom (Group)

2017 Connected at Vrynge, Vrystaat Arts Festival (Solo)

2016 Fotostaatmasjien at No End Contemporary Art Space (Group)

2016 Vrystad at Vrynge, Vrystaat Arts Festival (Solo) and at Inextricable, Brighton, United Kingdom (Group)



2017 VANDAG, Kraal Uitgewers

2011-2016 Zuma’s oath, Camp David, Waterbok en Bidsprinkaan, April & September, Urban City, iJusi magazine

Work experience

Art Director – Farmer’s Weekly
February 2014 – Present
> Overseeing the design department and ensure the flow of work.
> Ensuring all necessary design work is to standard.
> Time management of weekly and daily deadlines.
> Department deadlines are met.
> Finalising and signing off the magazine for print and digital issues.
> Setting the magazine’s pagination in conjunction with the different departments.
> Responsible for the look and feel, layout and design of the magazine and its brand.
> Layout of features and regular articles.
> Designing advertisements and material for the magazine’s promotions, tours and conferences, as well as for advertisers.
> Responsible for all brand extended properties as the Agribusiness Africa Conference.
Reference: Denene Erasmus (Editor)


Part-time Lecturer and Course Developer – Vega School
July 2016 – November 2017, September 2018 and February 2019 – July 2019
> Lecturing final year design students on illustration. The module focuses on applying conceptual problem-solving and illustration techniques and skills.
> Consulting with students to assist them in keeping to project requirements, deadlines and outcomes, and helping them improve relevant skills.
> Develop learning outcomes, module material, activities, projects and marking rubrics for first and second-year Illustration.
Reference: Jana Santilhano (Academic co-navigator)


Graphic Designer – Farmer’s Weekly
February 2012 – February 2014
> Layout of features and articles, photo editing and designing advertisements.
(Promoted to art director)


Curator and co-creator – neXus A Transnational Exposition.
Exhibition 1 to 7 July and 7 to 11 August 2019
> Develop, design and execute the final exhibition space.
> Design all relevant marketing material and documentation.
> Co-curator and selected artists for the exhibition.
> Communicated with artists and festival organisers.


Member of the Programme Advisory Committee – CTU Training Solutions
November 2018
> Participate in developing and giving feedback on the course material and learning outcomes for the diploma in visual communication programme.


Creative strategy and research.
Critical and strategic thinker.
Adobe Creative Cloud: InDesign, Illustrator, Photoshop, Dreamweaver, XD
User Experience design and research.
Wireframing and Prototyping.
User path and empathy.
Visual communication.
Lecturing and teaching.
Good project and time management.
Excellent team player.