vian roos | about
about | vian roos is a visual storyteller using photography and design, telling the storeys of everyday south africa
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VIAN ROOS. My objective as a creative is to use my years of experience as a print-oriented designer, who always focuses on the emotional impact material will have on a person, and to evolve this into a new approach of user-experience design and explore the possibilities in this field. 



I am currently the art director at Farmer’s Weekly magazine where I oversee the design team and its weekly schedule, the brand as well as the general ‘look and feel’ of the magazine. Meeting deadlines, a keen eye for detail, and upholding a high standard of work is very important to me and I take calculated risks when doing so.


User Experience Design Certificate


University of Cape Town, GetSmarer Online


BA Honours in Graphic Design

2014 – 2015

IIE The Design School Southern Africa, Pretoria


BA Graphic Design

2009 – 2011

IIE The Design School Southern Africa, Pretoria



2004 – 2008

Bethlehem Voortrekker Hoërskool, Bethlehem



2018 Named one of Mail & Guardian’s 200 Young South Africans in Media

2016 Student Achievement Award for BA Honours in Graphic Design: The Design School Southern Africa

2015 Special Mention for Best Layout: Caxton Magazines Excellence Awards

2014 Designer of the Year: Caxton Magazines Excellence Awards

2011 Finalist in Student Category: Package Design. 33rd Loerie Awards



2018 Connected at Colour My World, Brighton Pride, United Kingdom (Group)

2017 Connected at Vrynge, Vrystaat Arts Festival (Solo)

2016 Fotostaatmasjien at No End Contemporary Art Space (Group)

2016 Vrystad at Inextricable, Brighton, United Kingdom (Group)

2016 Vrystad at Vrynge, Vrystaat Arts Festival (Solo)



2017 VANDAG, Kraal Uitgewers

2011-2016 Zuma’s oath, Camp David, Waterbok en Bidsprinkaan, April & September, Urban City, contributor in iJusi magazine 


Work Experience

Art Director – Farmer’s Weekly 

February 2014 – Present

> Overseeing the design department to ensure the flow of work between myself and the design team. 

> Ensuring all necessary design work meet the requisite standards.

> Time management of weekly and daily deadlines.

>Ensuring that departmental deadlines are met.

> Finalising and signing off the magazine for print and digital issues.

> Drawing up the magazine’s pagination in conjunction with the different departments.

> Responsible for the look and feel, layout and design of the magazine and its brand.

> Layout of features and regular articles.

> Designing advertisements and material for the magazine’s promotions, tours and conferences, as well as for advertisers.

> Responsible for all brand extended properties such as the Agribusiness Africa Conference.

Referents: Denene Erasmus (Editor)


Member of the Programme Advisory Committee – CTU Training Solutions

November 2018

> Participate in developing and giving feedback on the course material and learning outcomes for the diploma in visual communication programme.

Referents: Steyn Pretorius (Head of Department)


Part-time lecturer and course developer – Vega School

July 2016 – November 2017 and September 2018

> Lecturing final year design students on illustration skills.
This module focuses on applying conceptual problem-solving and illustration techniques and skills.

> Consulting with students to assist them in keeping to project requirements, deadlines and outcomes, and helping them improve relevant skills.

> Develop learning outcomes, module material, activities, projects and marking rubrics for first and second year Illustration.

Referents: Dr Yolandi Burger (Programme navigator)  


Graphic Designer – Farmer’s Weekly

February 2012 – February 2014 (Promoted to Art Director)

> Responsible for the layout of features and articles, photo editing and designing advertisements for clients.

Referents: Denene Erasmus (Editor) 



Creative strategy and research
Critical and strategic thinker
Good project and time management
Excellent team player
Lecturing and teaching



User Experience design and research
Wireframing and Prototyping (Balsamic, InVision and Adobe XD)
User path and empathy
Visual communication



Layout design, Photography, Illustration, Typography, HTML and CSS