About | Vian Roos is a visual storyteller using photography and design, telling the storeys of everyday South Africa.
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My objective as a creative is to use my years of experience as a designer, who always focuses on the emotional impact the object will have on a person, and to evolve this into a new approach of using creative thinking and experience design and explore new possibilities in the field.


I am currently the art director for Farmer’s Weekly magazine as well as an accomplished photographer and part-time lecturer.


User Experience Design Certificate


University of Cape Town, GetSmarter Online


BA Honours in Graphic Design

2014 – 2015

IIE The Design School Southern Africa, Pretoria


BA Graphic Design

2009 – 2011

IIE The Design School Southern Africa, Pretoria



2003 – 2008

Bethlehem Voortrekker Hoërskool, Bethlehem


2019 Nominated for Blinkers award in best Vrynge visual arts, neXus: A Transnational Exposition, Vrystaat Art Festival.

2018 Named one of Mail & Guardian’s 200 Young South Africans in media.

2016 Student achievement award, The Design School Southern Africa.

2015 Special mention for best layout, Caxton Magazines excellence awards.

2014 Designer of the year, Caxton Magazines excellence awards.

2011 Finalist in student category for package design, Loerie Awards.



2021 Cotton thread and cardboard at Joburg Fringe

2020 Swartberg at Vrystroom, Vrystaat Arts Festival (Vian Roos and Cornell Boshof).

2020 neXus 2020 at Vrystroom, Vrystaat Arts Festival (Curator).

2019 neXus: A Transnational Exposition at Vrynge, Vrystaat Arts Festival (Curator)

2018 Connected at Colour My World, Brighton Pride, United Kingdom (Group)

2017 Connected at Vrynge, Vrystaat Arts Festival (Solo)

2016 Fotostaatmasjien at No End Contemporary Art Space (Group)

2016 Vrystad at Vrynge, Vrystaat Arts Festival (Solo) and at Inextricable, Brighton (Group)

2011 – 2016 Zuma’s oath, Camp David, Waterbok en Bidsprinkaan, April & September, Urban City in iJusi Magazine

Work experience

Art director – Demartini Institute 
April 2021 to Present

> Concept creation. Develop campaigns by conducting research, designing cohesive, brand-specific initiatives that appeal to the target demographic. campaign development process, from establishing objectives until the project is completed and presented to the client.
> Corporate Identity Upkeep and Update.
> Evaluating client or company needs, develop project strategies, and create visual elements for all campaigns.
> Conducting research to better understand brand objectives, target markets, and industry trends.
> Hiring, training, and supervising design staff & external suppliers.
> Website design elements.
> Design of landing pages for campaigns.
> Video editing for social media and promotions.
> Podcast audio editing top and tail, sound balance and loading to Captivate hosting platform.
> Event collateral from landing pages through to PPC and all social media elements to promote events.
> Design of monthly webinar elements from landing pages through to PPC campaigns and social media banners.
> Social media banners or inspirational material as required.
> Live time and Restream – setting up and managing live broadcast studio through restream as well as weekly scheduled broadcasts.
> Ongoing learning to ensure adapting the ever changing and evolving requirements of digital marketing across all channels relevant to marketing the Demartini brand and services.


Art director – Farmer’s Weekly, Caxton local media
February 2014 to April 2021 (7 years)

> Overseeing the design department and ensure the flow of work.
> Time management of weekly and daily deadlines.
> Responsible for the look and feel of the magazine’s brand for print and online and making sure that the work is up to standard.
> Sign off the magazine for print and digital issues.
> The layout of features, regular articles and advertisements.
> Setting the magazine’s pagination.
> Creating and developing creative plans for online material.
> Managing The Weekly Wrap podcast content, editing and uploads.
> Designing all brand extended properties such as special publications, promotions, tours, conferences and information days.


Part-time lecturer and course developer – IIE Vega School
July 2016 to Nov 2017 (6 month part-time) and February 2019 to July 2019 (6 month part-time)
> Lecturing students on illustration, the module focuses on applying and practice illustration techniques and problem-solving skills.
> Assisting with students in keeping to project requirements, deadlines and outcomes, and helping them improve relevant skills.
> Developing module material, learning outcomes, projects and rubrics.


Graphic designer – Farmer’s Weekly, Caxton local media
February 2012 to February 2014 (2 years)
> Layout of features, photo editing and designing advertisements.
(Promoted to art director)


Reference contact information available on request.


> Thinker, supporter, analytical and compassionate.
> Detailed and organised.


> Design: Publication layout, colour theory, composition, illustration and typography.
> Photography, food and product styling.
> Adobe Creative Cloud: InDesign, Illustrator, Photoshop, XD and Dreamweaver.
> Mac and PC.
> Print and digital design knowledge.
> HTML and CSS.
> Marketing and social media.
> Human-centred design.
> UI and UX, User-centred and experience design.
> Wireframing and Prototyping: Adobe XD, InVision, Sketch.
> Lecturing and teaching.
> Curator.


> Problem-solving and critical thinking.
> Organisational skills.
> Flexibility and multitasking.
> Time management and project management.
> Strong communication skills to internal and external teams.
> Team player.


Coordinator – Vrystroom, Vrynge Visual Arts Programme, Vrystaat Arts Festival.
12 October to 14 November 2020
> Coordinate with artists participating in the festival.
> Plan and facilitate programme events before and during festival time.
> Planning and managing of content for the visual programme.


Curator and co-creator – neXus: A Transnational Exposition and neXus 2020.
2019 and 2020
> Co-curator and selecting artists for the exhibition.
> Communicating with artists and festival organisers.
> Developing, designing and executing the final exhibition space.
> Designing all relevant marketing material and documentation.
> Co-curator and selecting artists for the exhibition.
> Communicating with artists and festival organisers.


Member of the Programme Advisory Committee – CTU Training Solutions
2018 to Present
> Participating in developing and giving feedback on the course material and learning outcomes for the diploma in visual communication programme.
> Moderating of modules, assignment and students work.


+27(0)84 702 6306